With the growing number of players entering the Android application store game, one might think that Google would be a little upset with companies walk on its territory. According to non-Google executives.
During his appeal gains in third quarter of 2010, Google has minimized the perceived competition from alternative distribution stores Android.Questionné applications for solutions of the market, Google's CEO, Eric Schmidt had this quick response:
"Stores aims to make money for the people who write software and some applications.Il is not a model of revenue for Google."Of alternatives…it there is a net-win Google. »
The bulk of the statement is that Google aims to promote Android first.Since they do not seek to take advantage of the Android market default value, they have no reason to feel threatened by the other stores for Amazon, Best Buy, Verizon or any other source given that these stores will help to get applications on the device.(Google provides 70% of the market for developers and uses 30% for operating expenses and payments of carrier).
Based on comments to questions during the earnings call, the end game is to be on devices as much and before the eyes as much as possible.Google is big bet on the growth of mobile display and click the publicité.Parce Android developers much use advertising apps, Google provides duty in this emerging market - track where AdMob purchase.
Apps more mean more to use Android and potential for ads; and money.
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